Hi there! We've had such a product week and wanted to pop in and share a quick progress report for our Red Velvet Spring collection. Last weekend we filmed the lookbook video. It's a short music video that introduces the collection in an saturated 1960s pop culture way! We teamed up with Brandon Goodwin for this project and it was sooo much fun to conceptualize and style. Here are a few sneak peeks from the shoot (more peeks here).
FUN! We had butterflies all night and afterwards we all went out for french fries and milk shakes to celebrate!
Designs and pattens have been made and finalized. So what's next? Mallory is in production mode right now. She has been cutting and sewing like a mad woman all week. It's sort of a fantastic task for one lady to sew 160+ pieces in a months time, but she's a pretty super lady! Above you can see her holding all the collars for just the velvet dresses…. wowzers.
Our team is also working on coordinating accessories for the release. We're all super excited and working really well together.
Photo shoots start this week, so pretty soon we'll have official collection photos and a photography lookbook. It's been the most magical experience ever. I'll let you in on a little secret…. I'm addicted and already planning the next collection. When Rachel asked me if I could see us doing this for the next five years, I replied "without a doubt"!
Thanks for sharing our joy! Elsie
76 Comments
In <3
Amazing!
Congratulations! That is such a huge accomplishment to have come this far, you should be very, very proud. I’ve worked in the fashion industry for 11 years with both big brands and small homegrown brands, and it is always exciting to shoot a look book. So fun!
AHHHHH. I LOVE the chevron stripes dress! So cute!!! Can’t wait to see everything 🙂
How exciting!! The dress is absolutely gorgeous, too. Can’t wait to see the rest of the line!
Oh my gosh, I’m in LOVE with that dress! Can’t wait to see the rest!
That yellow dress is amazing!! I can’t wait til the spring line launches! Amazing job, Elsie.
You’re an inspiration Elsie! Congrats on getting so far with your dream- keep it up! :]
crossing fingers it comes in larger sizes. if not, it’s great motivation to get into them. seriously!!
SOOOOOOOOOOO EXCITING!!!!!!!! Congratulations RV! I can’t wait to see the film!!! 🙂 xo, Colleen
Wow that is some mean feat…160 dresses in a month! I’m sure she will be fab, I’m hoping to make one this entire year!
Sounds like you are having so much fun!
Love Danielle
Xxx
Great job on the dress its awesome. It looks modern-retro! Cant wait for spring and cant wait to see more of your spring line.
Love love love it elsie! So adorable! Now come open up a shop out here in Seattle!:-)
Oh wow! I need I need I NEEEED!
The dress above is AMAZING! As is everything your girls do 🙂
Thanks SO much!
The dresses are coming in the largest range of sizes we could do (depends on the style), plus we’re doing a t-shirt dress line that comes in s-xl. <3
ooo so pretty. thanks for being inspiring. 🙂
fun!!! can’t wait to see the video :o))
xo.
http://dropsofjupiterBLOG.com
Oh my wow!! Elsie this is amazing! I’m in love with that yellow dress and that collar is incredible. I want one of your dresses so badly and cannot wait for you to show us more^_^ Thanks for the peek!
xo. Melisa
Looking lovely girlies! job well done.
absolutely amazing! you are full of talent elsie! i can’t wait to see more! especially the lookbook!!! <3 erica
You’ve accomplished so much! You’re quite the inspiration. I love your line 🙂
Oh my goodness the dress, the styling, everything in that first picture … I am IN LOVE WITH.
The dress is darling. I can’t wait to see the rest! ^___^
I am so in love with that dress! Although I don’t know what the rest of the line looks like, I want one of everything!
Thank you, thank you for showing a close up of THAT yellow and white dress! I saw a smaller photo of it in a previous post and have been waiting to have another peak. It’s beautiful – and the shoot looks like such fun and exciting. Happy weekend Elsie xx
wow wow wow! that first picture is so incredible. channeling a zooey feeling. amazing amazing dress.
I am in total agreement with everyone.. chevron dress is amazing. I think Mallory is going to have to sew way more than 160 dresses. Congrats!
elise this looks like so much fun.
I am so proud for you! LindaC
I love both of the outfits in that first picture- I love that yellow cardigan with those blue tights! But goodness, that dress really is stunning. Fabulous job, I can’t wait to see the rest! 🙂
I love you so much! you have the greatest style i have ever seen! p.s. I LOVE your blog. its so wonderful!
Goodness! Out of all things Red Velvet, I think I am MOST excited for this line!!
Talia Christine
http://taliachristine.blogspot.com
So cool!!
http://cappuccinowithfashion.blogspot.com/
your line is reminding me of Betsy Johnson it has a sort of whimsical feel to it so far from what I’ve seen!
oh wow 🙂 so lovely 🙂
you inspire me every day <3
Soooo amazing! So happy for you! I’m nowhere near ready to do as big of a project as you and your lovely team…but you totally inspired me to go ahead..and do a mini plus size line (also some smaller sizes) release for spring/summer this year. Seriously..small..like 15 pieces. 🙂 Hats off to you and your crew…you are all so gifted and lovely! Thank you for the inspiration too…my style aesthetic is different and the sizes I make are larger…but without seeing how courageous you are..it pushes me to follow my dreams…thank you for having such a beautiful spirit and sharing it with all of us! Hearts, janna lynn
aww! i’m so excited! that dress/hair/styling is SO ELSIE.:)
I LOVE that yellow dress!
Wow! What charming pics!
i’m in love with that yellow dress. in love.
oh my goodness, i need that adorable yellow &white dress in the worst way!! <3
wonderful! i always leave this blog feeling freshly inspired. 🙂
This is so exciting! I love the dress. <3 Congratulations! You're one big inspiration.
You ladies are working so hard! Nice to see things coming to fruition!
congrats and congrats!
and the blue tights are just fancy. love them.
I can’t wait to see the finished product!
That yellow dress is so fabulous. I can’t wait until you reveal the whole collection!!!
That dress is darling! I can’t wait to see the rest of the line, Elsie! 🙂
agree with many others on that yellow and white dress… love it! so cool to see this dream of yours unfolding! You have limitless energy it seems…. a bit of a motivator for me 🙂
fab!!!!
The yellow/white dress on the top is so beautiiiiiful !
Oh. my. God. I know I’m going to buy one of everything. So happy for youuuuu!
wow! I cannot wait to see the whole thing! Congrats! 🙂
i’m in love:)
The yellow chevron dress is divine!
Oh Elsie, seriously my heart broke with how cute that yellow chevron dress is. It is actually perfection. Please can you limit the cuteness, I can’t afford the whole line you know!
Your Spring line looks amazing!
I can’t wait to see everything!! YAY!
xoxo~Meg
Wow. This looks amazing, I can’t wait to see the whole collection!!
Ahhhhhh! What a fabulous experience!!! I can’t wait to see more, I know it’s going to be amazing! You rock girl!
Wonderfu, wonderful! Inspired by you!
p.s. You might just be the most adorable little thing ever. No lie.
Laurren
That yellow dress is just gorgeous, my gosh… <3
I still can’t get over how cute that chevron dress is!
wow!,pretty I love the colours
i want the yellow & white dress ^.^
Eeeeeeee I NEED that dress in my life! pretty pretty please can i have ittt! 🙂 x
I love the yellow dress!
http://theythinkimtooyoung.blogspot.com/
That yellow dress is absolutely lovely! Can’t wait to see everything!
You guys are so inspiring. I can’t wait to see the final result of your labors! (I’ve been putting back a little money here and there so I can buy something. : ) )
That’s intense! So excited to see everything. The anticipation keeps mounting!
I’m IN LOVE with the yellow and white dress!! I have to have one! I’m so proud of you guys of Red Velvet. I love watching all of your goals being accomplished. It really helps to motivate me in my own goals.
<3 <3 <3 Oh my gosh that yellow dress is to die for. I WANT I WANT!
OmG love that yellow dress!
oh my goodness i need that yellow chevron dress in my wardrobe. in love!
Discount cialis canada cialis viagra levitra effects http://www.maxipharmacy.com/.
cialis and ramipril http://www.maxipharmacy.com/ cialis ranitidine free sample viagra cialis levitra cialis picture.