Hi, friends! This week has been extra crazy, and extra awesome. After nearly a year of behind-the-scenes stuff, we’re nearly ready to launch our new shop site. So for today’s Casual Friday, we wanted to share some of the stuff we’re doing to prepare. Some is pretty; some is messy. There have been tears… but, as always, far more hilarious moments and probably one too many inside jokes made.
We’re doing the product photography for our new site in-house. This has been surprisingly REALLY fun. I often have to take a step back and admit to myself how hilarious and silly it is that we care SO deeply about how perfectly our ink colors are portrayed. #passion
Wolverine, anyone?
Our week has been filled with photos, website details, sample-making, video shoots and of course, blogging, because this blog’s not gonna write itself—right?
The teamwork vibe is strong. I’m proud of our team for taking on whatever challenges come our way one day at a time. We are all so excited to bring you these products. We’re all high as kites (on work, not drugs) because it’s totally normal to feel high off your job when you really, really love it.
A photo of the dudes. Just because.
Our partners in Kentucky are working round-the-clock as well! Catherine sent me this photo to show me how well our Peaches ink matched its Pantone color. Seriously made my heart swell. It’s the little things, right?
Here’s my pattern journal that I carried around all summer long to collect hand-drawn and hand painted pattern ideas.
Just a ridic behind-the-scenes look at our stationery club promo photo. We for sure felt cool lying on a bed of stationery. Totally natural. 🙂
OMG. You guys. Our products will be launching soon. Another ABM baby is being born (figurative babies, this one is WAY overdue). We’re full of excitement and nerves. SO many nerves. It’s gonna be fun. From now until Christmas, we get to watch all the things we’ve spent this past year designing come to life, come to our doorstep, and then come to YOUR doorsteps. Goosebumps, big time. xx- Elsie
PS- If you haven’t yet, you need to sign up for our email list so you can be the very first to know when our new site launches. Thanks for sharing our joy! Love you.
64 Comments
I can’t wait to watch you guys go through the process of your latest project! You all are always doing something cool, and I love seeing the behind the scenes of how you make it happen 🙂
Cat
http://oddlylovely.com
You guys rock!
So stoked for your new product line! I’ve already got my eye on that hot pink ink ^_^
Congrats on the launch of the new & improved shop! Enjoy a restful weekend, ABM team and readers 🙂
http://www.lovecompassionatelee.com/behindthescenes
This looks so fun and exciting!! Looking forward to the opening!
Congratuliatons!
I love the photos and i am very excited about your soon coming shop.
HipHipHuray!
Greetings & Love
Ines
This is all so exciting! Dreams coming true! Good luck for the launch! Signed up!
xo
Hems
agoldentulip.blogspot.com
You’re all so amazing, you have created what is basically my dream job <3
Quick question (sorry, I know you're busy!); Does your Blog Life ecourse have advice on naming a blog? I'm really struggling :/
Anyway well done, this looks awesome!
So exciting! I can’t wait until your products ship to Australia. We miss out on SO MUCH rad crafty stuff here!
I LOVE STAMPS AND STATIONARY!!!!!! AHHH I am SO beyond excited!! Can you please open your shop now please? I keep telling my husband not to buy me anything for my stocking (stockings are a big deal around here) until your shop opens so he can fill it with ABM goodness!
Thank you for being awesome.
I adore this week’s Casual Friday. SO excited about your new product line!
i hope you guys made Hello cards…theres just not enough of those out there!!! nothing but thank you’s and while those are nice….hello’s are just as nice as well! (:
congrats ladies! {and team!}
So exciting! Love these snapshots 🙂
http://www.skinnybelle.com/
so very exciting! i can’t wait to see everything!
xo, rn
http://www.rachelnicoleblog.com
This is such a cute post!
http://thatsmagsforyou.com
So exciting! I am really looking forward to your product site launches.
loving the ink colors and their names!
So, so SO Exciting!!! I cannot WAIT for the launch and the new site! It’s so fun to see these behind-the-scenes pictures!
xo
Kristina
http://www.eccentricowl.com
oh my god, oh my god, this is so freaking exciiiiting ! I can’t wait to see all your beautiful products and order them 🙂
You girls are so cute!! I checked out your book at UO today, such amazing DIY projects!
http://www.littleblackshell.com
It’s so interesting to get this behind the scenes look!
P.S. I love that light, light, light blue ink!
Emily
Your creativity astounds me! It’s also so cool to see how much you truly love your job, that’s a rare thing! Can’t wait for the site to launch! x
-Emily | http://emilysbees.blogspot.com
I know you’d probably rather ABM to answer, but I happen to know it does have a lot on this so I just thought I’d let you know 🙂
How exciting! I have fallen in love with this blog over the years for all the creativity that it brings and the colors that seem to pop up just about anywhere! It brightens up my day every single time.
https://annescribblesanddoodles.blogspot.com/
Okay so I’vd been reading your blog for a year now and am only now realising that I have never commented. Firstly I am SO excited for your shop and need to sign up to your mailing list the minute ive finished typing, secondly I just want to say just how much I love this blog and how much it has encouraged me to be more creative in both how my bedroom looks, how I dress, and how I express myself.Thank you!
so exciting! i love these little sneak peeks, looks like you guys always have the best time together 🙂
xo, cheyenne
lovely post!
Fashion latte with vanilla
Loving the behind the scenes photos. Looks like you’re all having fun!
Ahhhh! Great, I`m so excited and can`t wait. Really nice picks.
Lovely and best wishes
mtrjschk.blogspot.de
Looking forward to seeing everything! Love the pic of you laying on the envelopes/stationary! Go Beautiful Mess Go!
The excitement that comes through the blog/this post about all your new products is unbelievably infectious!! Needless to say the suspense is killing me!! This is by far my favorite CF post yet!
~Sacha
Eee!! This is SO exciting 😀 Congrats on this new venture for you all! I CAN’T WAIT to see when the new site launches 🙂
-Charlotte
boyerfamilysingers.blogspot.com
This is awesome, can’t wait to see what you guys have to offer!
http://www.lovealwaysjess.com
Gorgeous! x
https://www.marjorievie.blogspot.com
wow, that looks amazing. congrats! I love how fun your work place looks.
Xo, Belen
A Hint of Life
Thank you SO MUCH Cat!
xoxo- Elsie
Eek! Thank you Becky! I’m so pleased with how the colors came out! 😀
xx- Elsie
Thank yo so much Hems!
xx.
Thanks for answering Mia!
Blog life is gigantic. The PDF is literally as long as a book (140 pages with tiny photos, I think) so it covers nearly everything that we know and we’ve experienced about blogging!
Thanks guys!
By the way, Blog Life will be back for sale as soon as the new site goes live!!! 🙂
-Elsie
Hi Ally,
This makes my heart swell! We’re so excited to be internationally “friendly”! xx- Elsie
We’re carrying (and designing) SO many different cards. In our stationery pack I always put at least 1 or 2 “all occasion” card each month.
Can’t wait for you to see it all! xx- Elsie
Thank you Karen!
xx- Elsie
Thanks Emily! I love that one too. 🙂
xx- Elsie
Hi Rufaro,
This comment makes my morning! Thank you so much for taking the time to leave it. Comments like these make us love blogging even more.
xx- Elsie
Eeek! Thank you!!!!
-Elsie
I’m so excited about the new product line! I can’t wait for it to launch. Congrats on the new adventure!
SO SO SO EXCITED!!! I cannot WAIT to see all the incredible things that your dreams have brought to reality!
Lots of love!
Taylor
OMG. I’m SO excited! Like someone else said, I might keep Christmas on hold until this stuff comes out! You guys are so amazing!
Such an exciting post!
http://talisatalksbeauty.blogspot.co.uk/2014/10/ive-started-youtube-channel.html
AWesome. That is exciting! Love the behind the scene shots!
I am so excited for you guys! Super stoked on the new products, but I was wondering– will the photoshop actions be available for purchase again in the new shop? I was hoping to buy some soon!
Cheers!
xo
Hi Nicki,
Yes they will! 🙂
xx- Elsie
Wohoo!! I know it sounds silly, but I’m probably going to give a lot of my family members my own 2015 planner or a subscription to the stationery club! :))
xx- Elsie
I hope u are considering shipping to India as well. There is such a huge need here of pretty stationery. Plus I am dying to buy some stuff and hoping I can afford it and not have a huge shipping cost involved 🙂 Third world problems u see.. <3 & good luck to u guys for the launch! cannot wait!
Stationery Club?! So excited!
Thank you both very much!
can’t wait to see the new site!!
xx nikki
http://www.dream-in-neon.com
you guys are so awesome! i love all that you do. and, i’m adoring both of your denim shirts in the top pic; where are they from if i may ask? thanks!
I love that one is called Redhead Ink. It’s like you made it just for me!
SO exciting for you ladies! Can’t wait to see it all unfold 🙂
xo
K
Oh! I’m loving all of that denim ladies! Can’t wait to see the finished products!
http://www.lonestarlauren.wordpress.com
it’s so fun to see what’s going on there while we’re working here. Your stuff is much prettier than my spreadsheets….but, I still like my spreadsheets 🙂
Elsie – I would love to know where you got your denim shirt! Apologies if I missed this answer elsewhere.
Best,
Kasey
I am so so stoked for this! I can’t imagine how hard it must have been to keep it all a secret 😛 You are all so inspiring, and I loved seeing these behind the scenes shots so much <3