Hello there! I thought it might be fun to do a mini tour of the new website and highlight some of my favorite features and give a little backstory to the design process! It was a labor of love and, like many things in retail, represents many long hours and in depth conversations over the tiniest details (you can thank Mr. Larson for spending countless hours chatting with me over coffee about things like fonts, studio lighting and branding). I literally spent months obsessing over the font choice for our main logo. Wow… Maybe I shouldn't have admitted that. So, without further ado… Here are a few of my favorite features:
Our first lookbook! I photographed, styled and designed this look book. Emma and Tessa helped with styling too. I've always wanted to design lookbooks for Red Velvet, but was a little intimidated at the potential time commitment of it. After jumping in it was SUCH a fun creative experience that I can't wait to keep doing them all year. In fact, we've already shot the lookbook *video* for our Spring Dress line which will be out in a few short weeks!
Dresses. I really can't tell you how much I love working with dresses. Whether they're vintage or my new line of original designs, I feel sentimental and magical about them. I love the styling process and get such fulfillment out of taking a diamond in the rough and styling it like a piece from this season.
GOOD news! Our four Red Velvet E-Courses are now set up so that when you purchase one you get an e-mail with login information (they're courses on private blogs) automatically sent to you! No more waiting when you purchase from the new site. YAY!
Speaking of E-Courses, this is a good time for me to announce my next two courses coming this Spring. In April I'll launch my first photography course in a series and in May Emma and I will launch our business e-course called "Dream Job" about creating your own dream career… it's intensive. Can't wait!
Shop by Trend: I love this section! It's a fun way to categorize trends that we're focused on each season. Things like Mad Men style dresses and Velvet. fun!
At the bottom of our About Page you'll see links to shop each Red Velvet Girl's favorite items in the shop. Here's a screen shot of my favorites. I love this feature because it's a great way for us to share our individual styles a little bit.
The site was designed %100 by me and formatted by our ridiculously adorable blue haired pal Corey Marie who now formats for FN Design.
Emma worked countless hours with me. It's hard to pinpoint her role because she really does everything, but one of her many talents is helping me catch my breath and enjoy each project rather than jumping straight to the next. She really is my source of balance. Thank you, Emma.
Well, thanks for reading my little shop tour! I'm so happy that our new shop matches the styling and brand of our local shop. They're the perfect pair….
Here's what you can expect from Red Velvet in the coming months: More fashion and accessories (both vintage and our own designs!), two new e-courses on photography and business and brand new paintings and art prints! Thanks for your support. We're living our dream and are delighted that you're a part of it too. XO, elsie
36 Comments
I can’t wait to see what your new e-courses will be like, Elsie! Particularly the “Dream Job” business one. I loved Indie Biz 2.0 and learned so so much from you, Jill, and LA.
Congrats again! The work really shows, the website is gorgeous.
Can’t wait to see the lookbook vid!
Congrats the new web site looks amazing!! My favorite part is the page with each of your favorites on it. That is fantastic!!! Good luck and best wishes on making all of your dreams coming true!! And thanks for taking us along for the ride!!!
LADIES….it’s AWESOME!!!!
Just been browsing arouns and I think I want to do 2 of your ecourses…
Oh…SO inspiring.
Thanks and goodluck with it all!
Char.x
Bought the gingham skirt today – my first Red Velvet purchase. Tickled pink at the cheap shipping costs, even in Ireland! Website is amazing. Good luck with it xo
I bought one of your e-courses yesterday…and I have already learned a lot– just from first lesson:)…You really are an encouragement and a huge inspiration to me:)…Thanks, hun:)
xoxo, Krista
Love the lookbook and shop favorites. Great selections! I know it must have been a lot of work!
You’re new shop is so beautiful, thank you for sharing some of your favorite features.
I’d love to see your dresses have links to each of the sizes they are — so I don’t have to click in and be disappointed, oh this one is a small too. sigh.
🙂
Loving LOVING the new site!! Thanks for the tour! It’s fun to see how it all came together.
xoxo
Talia Christine
http://taliachristine.blogspot.com
Also, I’m super stoked that you designed the whole thing yourself. The design is spot on!!!
xo
Wow, I’m so excited for you! The shop is great, and the website is so beautiful! I’m in love with how easy it is to navigate, and you’ve got some really lovely things. x
Oooh! I can’t wait for the ecourses!!!
I agree with you about typefaces. I just started my new blog (after taking your e-course!) and had such a hard time deciding on my header font. Your new shop really is amazing and I look forward to your new e-courses!
It’s REALLY MAGICAL!
When i first knew about Red Velvet, it was still RVA. seems to me like a humble little business of making sweet things to share with all the beautiful little people around the world.
But now, *poof!*
it has transformed into like a major worldwide business selling even more gorgeous things to even more beautiful people all around the globe.
I really forsee Red Velvet going global. Really. It’s so amazing!
And it’s extremely heartwarming that it’s actually a family business involving almost everyone in the family. and of course the love of many friends.
Elsie, i seriously think this is gonna be something that your future descendents of many many generations will be seriously proud of. for a long long time.
Congratulations!
I’m so happy for you!
Cant wait for new paintings and prints!!
I love your new direction, but am still in love with your paintings!! : )
it truly is awesome! i’m so happy and a teeny bit envious. right now something like this is just a dream..but you’ve shown with hard work it’s attainable. great job!
elsie, you are constantly amazing me with how much you do! i am super impressed. i love the new website design (i think the font was worth the long obsession period, you picked a lovely one)
the lookbook is so, so pretty and well put together.
congrats on everything, you guys work so hard so you deserve every bit of success that comes your way 🙂 i can’t wait to see the lookbook video and the dress line!
♥elycia
Oh Elsie! I think you just made every girl’s dream come true! The website looks amazing! Huge congratulation! You are such a role model to me! 🙂 Cannot wait for your photography course! In the meantime I think i’ll purchase the blogger course next week! 😀
xxx
http://gypsy-diaries.blogspot.com/
P.S: I’m having a 100$ designer dress giveaway! Interested? 🙂
Wonderfully gorgeous website – congrats! I can’t wait to dive in start shopping 🙂
http://www.thelateafternoon.com
wonderful website I love everything about it. It’s so easy to use too.
oh and I love the font for your main logo, it’s perfect.
it looks so good!! i love how easy it is to navigate around!!
i’m so excited about new art prints and paintings cause i really miss that aspect of red velvet!:) even though i LOVE all the new things too!:) cannot wait for the new e-courses! lovely site girls.:)
good stuff ladies and Mr. Keep it coming!
You are kicking so much ass and taking so many names. The site looks FANTASTICAL!!!!!!!!
The site is amazing!!!
<3 Sarah
theantiquepearl.blogspot.com
I love you new style website! SO much better than the old design! And the lookbook is fabulous! I’ve been skipping through your website several times now. Its so relaxing to look at, the fonts are great and the the idea of shopping by trend and shopping your favorites are excellent. Again: i love it 🙂
the thought of someone actually designing and creating that website is completely overwhelming to me! it looks amazing though… you should be very proud!
I love your new website!
http://theythinkimtooyoung.blogspot.com/
everything looks great. your taste is spot on. and all the details make it perfection. thanks for sharing.
ps- i just noticed that the website offers international shipping. this changes things.
LOVE LOVE it! The photography is superb, the clothes divine, and the art quirky and adorable! Can’t wait to buy something…
Since i discovered your blog, i feel so happy
!! very nice:)
xx
Annie
you’ve got great elements there and I do like how you encourage the readers to take the time to think.
Hey Elsie! (And fellow RV ladies)
I went on the site on Monday but haven’t been able to write to you until now. (Seriously, WHERE does the time go?!?!) I think its really pretty and very grown up compared to the last site. Hope things keep going up for you =)
Katie xoxo
Nice design and its look more better then previous one.
Well, the fonts you used are beautiful! You made good choices. It must be really fun to create a website like this, especially if you love your business and what you are doing! Fashion is always trending. If you keep on changing your website according to the trends, your followers will always have something to wait and look to!
This blog reading is really so awesome! Thanks for sharing this great stuff.
You have a very keen eye for style and fashion. It does translate well with the design of the site, innit? Combining that with a smooth and navigable layout is a very fine combination. Great for visitors and customers, and easier on you guys in the long run.